Dedicated Follower of Fashion

It has just been announced that Rumer Willis, daughter of Hollywood stars Demi Moore and Bruce Willis, will be the new face of the Badgley Mischka Spring 2011 ad campaign.

The lucrative contract has previously been handed to Eva Longoria, Carrie Underwood, Brooke Shields and the Olsen twins in the past, but this will be a breakthough for 22-year-old modelling beginner Rumer, who is more used to acting roles than posing for the camera.

As part of the Badgley Mischka ad campaign, Rumer will be modelling everything from swimwear and footwear to glamorous eveningwear. Speaking of her new role, Rumer said:

“I was thrilled and honored to be chosen to represent the Badgley Mischka brand,”